March 02, 2012

A fellow rodmaker recently sent this interesting new york times article my way, which covers the growth of artisan production amidst the helter-skelter of the modern globalized economy. It focuses, at least initially, on artisan food production but uses it to illustrate a broader theme, namely, the growing shift away from “high-volume, low-margin” mega-businesses toward more specialized niche producers.

Of course in the world of fly-fishing, they very easily could have been talking about bamboo fly rod makers. No we don’t make enough rods to compete with the major graphite manufacturers, but that’s not the point. As long as there are people who appreciate fine craftsmanship, who value the time and energy that goes into creating a fine bamboo fly rod, then there will be space for specialized rodmakers to continue doing what we do. The article’s takeaway?

“When it comes to profit and satisfaction, craft business is showing how American manufacturing can compete in the global economy.”

I’m curious to know what others think of this. You can find the link to the full piece here.

-Marc


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